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Privacy Policy

View BM (Bahasa Melayu) version

Last updated: 1st October 2025

This Privacy Policy explains how W Cosmetics & Wellness Sdn. Bhd. and its affiliates (“MHD,” “we,” “us,” “our”) collect, use, share, and protect personal information, and describe your privacy rights and choices, in connection with our websites, online services, and products (together, the “Services”).

By using the Services, you consent to this Privacy Policy. This Policy is governed by the laws of Malaysia, and you agree to the exclusive jurisdiction of the Malaysian courts.


Privacy Snapshot (At a Glance)

Data Category How We Collect Primary Purposes Typical Disclosures
Identifiers (name, email, phone, IP) You; your device; third parties Provide Services, support, security, marketing (per your choices) Service providers (no opt-out for core services); advertising/analytics partners (opt-out available)
Account & Commercial Data (login, orders, transactions) You; our checkout and payment partners Fulfil orders, billing, fraud prevention, customer care Payment processors, fulfilment/courier partners, accountants/auditors
Device & Online Activity (cookies, pages viewed) Cookies, pixels, SDKs Improve and secure Services; analytics; interest-based ads (per your choices) Analytics and ad networks (opt-out available)
Inferences (preferences, segments) From your interactions Personalise content and offers In-house; selected marketing tools (opt-out available)

Read the full Policy for details.


1) Personal Information We Collect

Information you provide:

  • Contact details: name, email, phone, billing/shipping address.
  • Account data: username, password, preferences.
  • Order & payment data: products purchased, checkout details; payment is processed by third-party gateways (we do not store full card numbers).
  • Communications: emails, chats (including WhatsApp where applicable), support tickets, survey responses.

Information from third parties:

  • Social logins (if enabled), data providers, public sources, marketing partners—as allowed by your settings or applicable law.

Automatic collection (cookies/tech):

  • Device data: IP, browser, OS, device identifiers, language, general location (city/region).
  • Online activity: pages viewed, time on page, navigation paths, clicks, ad interactions, email open/click signals.

See our Cookie Notice for details on cookies and control options.


2) How We Use Personal Information

Service delivery (contractual):

  • Operate, maintain, and improve the Services; process orders, payments, and deliveries; provide invoices and confirmations; communicate service and security updates.

Legitimate interests (business operations):

  • Personalise your experience; run analytics, testing, and research; monitor and protect the Services (fraud, abuse, security incidents); maintain records and accounts; handle inquiries and support.

Marketing & interest-based advertising (with your choices):

  • Send product updates, offers, and newsletters; segment audiences; deliver interest-based ads via third-party platforms. You can opt-out (see Your Choices).

Legal compliance & protection:

  • Comply with laws, regulations, lawful requests; enforce our terms; investigate and defend legal claims; detect and prevent fraud and misuse.

Research & development:

  • Improve Services and user experience. We may create aggregated/de-identified data that no longer identifies individuals.

3) How We Share Personal Information

  • Service providers / processors: hosting, cloud storage, payment gateways, analytics, advertising platforms, customer support, couriers/fulfilment, email/SMS providers, professional advisors—bound by confidentiality and data-protection terms.
  • Affiliates: to support operations in line with this Policy.
  • Authorities / legal: to comply with applicable law, lawful requests, or to protect rights, safety, and property.
  • Business transfers: in the event of a merger, acquisition, financing, or asset sale, your data may be transferred to the new entity subject to this Policy.

We do not sell personal information in the ordinary sense. Where sharing with ad partners could be treated as “sale” or “targeted advertising” under some regimes, you may opt-out (see Your Choices).


4) Behavioural Advertising, Analytics & Cookies

We (and partners) use cookies, pixels, and similar technologies to:

  • remember preferences and enhance performance;
  • measure traffic and usage;
  • deliver and measure personalised ads on our Services and third-party sites.

You can manage cookie preferences in your browser and via platform tools (e.g., Google, Meta) or industry opt-outs (e.g., Digital Advertising Alliance). Disabling cookies may affect functionality.


5) Your Choices & Rights

  • Account controls: review/update certain account details in your profile.
  • Marketing opt-out: unsubscribe from email/SMS using links in messages or contact us.
  • Access/Correction/Deletion/Restriction: request access, correction, deletion, or restriction of your personal information, subject to legal limits.
  • Objection & consent withdrawal: object to certain processing (e.g., direct marketing) or withdraw consent where relied upon.
  • Ad choices: opt-out of interest-based ads via browser/platform controls and our Cookie tools.

We may request information to verify your identity. Your request will be handled within a reasonable period consistent with Malaysian law.


6) Do Not Track

Because industry standards are not uniform, we do not alter our practices when we receive a browser Do Not Track signal. We continue to honour choices you set via our cookie tools and platform-level controls.


7) International Data Transfers

Your information may be processed in countries outside Malaysia. We implement appropriate safeguards (e.g., contractual protections, confidentiality, access controls) to help ensure a comparable level of protection as required under applicable laws.


8) Security

We implement technical, organisational, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure; residual risk remains.


9) Data Retention

We retain personal information as needed to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements. Order and account records may be retained for statutory or operational periods.


10) Minors

The Services are intended for individuals 18 years and older. If you are under 18, please obtain parental/guardian consent before using the Services or purchasing products.


11) Changes to This Policy

We may update this Policy from time to time. Changes take effect upon posting (unless otherwise stated). Your continued use signifies acceptance. Please check this page periodically.


12) Contact Us

W COSMETIC & WELLNESS SDN. BHD.
Company Reg. No.: 202101040712 (1441012-T)
Registered Address: C-13-01, Pusat Perdangangan Bandar Bukit Jalil, Persiaran Jalil 7, 57000 Kuala Lumpur.
Email: support@mhd.com.my

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